Touchy Times

Touch-screen technology isn’t just a smart way to collect data quickly and cost effectively, it can also serve as the cornerstone of the consumer experience. Last summer, the National Guard Rock Star Hero tour traveled to fairs, festivals and NASCAR races to educate consumers about its services and encourage youngsters to sign up. The 100-foot by 100-foot exhibit featured a Guitar Hero gaming experience and photo activation, but for a deeper dive into the National Guard, it decked out its tour bus with six 60-inch panels, or media walls, operating cutting-edge dual touch based technology…