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National Guard EPIC

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National Guard EPIC

Synopsis

The Army National Guard tasked RedPeg with developing technology to reach their core prospects. EPIC is an innovative, cutting edge application that instantly immerses the user and enables them to see how they would fit in the National Guard. Users produce a personal video experience by choosing a theme, soundtrack and video focus, mixing the music, and adding sound effects. By connecting to facebook, the application pulls relevant information and photos from the user’s profile and incorporates it into the video creating a truly personal experience. User’s can share their video creation on a host of social media sites, allowing them to become brand messengers. This forward thinking campaign epitomizes the Guard’s mission “Innovate. Transform. Lead.”

Key Elements

  • Personalized and customized music video application
  • Facebook connect feature pulls user’s name, gender, friends and relevant photos
  • 87.81% of New Visitors/Unique Visitors to Application
  • 17.68% of Shares per Application Completion