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The Chevrolet Experience

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The Chevrolet Experience

Synopsis

Chevrolet dealers in the Washington DC area were looking to change brand perception to a more innovative car company and increase purchase consideration among consumers. Understanding that the message is only as important as the way in which it is said, RedPeg developed a high tech atmosphere to show off the line of vehicles. A 65” touch screen with six experiences including a build your own car feature was accompanied by an augmented reality give-away application. Activating at malls and outdoor centers within the DC market, consumers interacted with the vehicles and the brand, realizing that Chevy really is “More Than You Can Imagine.”

Key Elements

  • 65” touch screen allowing users to learn about and interact with Chevrolet vehicles
  • High-tech innovations prove the medium is as important as the message
  • 72% of consumers said the experience changed their perception of Chevrolet
  • 86% of consumers said they were more inclined to by a Chevrolet vehicle after the experience